Content types can be categorized by their format (how they are presented) or by their purpose (what they are meant to achieve). Content Categorized by Format
This approach focuses on the sensory medium used to deliver the information.
Written Content: Includes blogs, depth-heavy white papers, and comprehensive e-books designed for detailed reading.
Visual Content: Uses eye-catching elements like infographics, standalone photos, and graphics to simplify dense statistics.
Video Content: Spans quick-hitting short-form videos for social engagement to thorough webinars and tutorials.
Audio Content: Features downloadable podcasts and narrated audiobooks tailored for users on the move.
Interactive Content: Engages the audience dynamically via quizzes, polls, or customizable document templates. Content Categorized by Strategic Purpose
This framework balances the customer’s journey with your overall content production goals.
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